BACKGROUND: A global firm wanted a memorable experience for their leadership conference in Seattle to celebrate successes, welcome new employees, and share how they would lead the future of the company. They also wanted to showcase the host city and minimize waste in wayfinding and branding, so we highlighted the lush cloudscapes of Seattle and leaned into digital signage throughout the seven floors of the event space.
ROLE: Creative director, account manager, visual strategy, design
KEY ELEMENTS
visual strategy • wayfinding • branding • live show elements • video and audio • digital
Macey Ley 