Curious and fearless. Imaginative yet grounded. Human-centered design and creative strategy for brands, events, and people.
~~ VIEW PORTFOLIO ~~
About
I believe “no” is just a jumping-off point. It provides a framework to understand a challenge and a line from which to pivot. How can French fries become skyscrapers? It’s not a dumb idea. It’s just that we don’t know how to do it. Yet.
I’m a creative director with a background in branding, specializing in event and experiential design, strategy, and production ready to help you take over a space, activate your brand, and delight your audiences. I work with established Fortune 100 and 500 companies, as well as small start-ups and individual business owners in a variety of B2B and B2C industries.
Check out my portfolio, list of services, and learn more about my approach to every project. Or read on to learn more about me.
I’m curious and an information collector. It’s why I travel the world, have an addiction to podcasts, and ask strategic questions. I’m inspired by what could be and energized by the future. We don’t know what we don’t know, so asking what if? is my personal mantra.
I enjoy making things happen. So, let’s get to it!
What People are Saying
Macey’s approach to her work and partnership is one that I value greatly–she took the time to understand the details and background of the “why,” was always responsive, and would empower her teams to deliver work that elevated our brand continuously.
G. Grandone
Marketing Manager
She dives eagerly into projects that require expertise in many different disciplines, developing meaning and power in the experiences she creates. Macey is versatile, well-rounded, communicative, convincing and trusted. And it has been great fun working with her.
J. Doud
Creative Director
Her artistic skills are marked by her deep thoughtfulness in every tiny detail. Her work is very nuanced and deeply layered. Everything has a reason for being. Nothing is done by chance.
D. Halewski
VP, Marketing
Let’s Build something together.
Services
Hosting a conference? Building a brand? Launching a product? I have experience with them all and more. I’ve helped small businesses thrive in large markets and large brands find new audiences. I think of my clients as partners, and in any collaboration, knowing what compels your audience is as important as what drives your project.
Here’s what I do and how I can help:
EVENT STRATEGY, DESIGN & PRODUCTION (in-person and virtual)
CREATIVE STRATEGY & DIRECTION
BRAND ACTIVATIONS
GRAPHIC DESIGN
EXPERIENCE DESIGN
DESIGN THINKING
JOURNEY MAPPING
PERSONA DEVELOPMENT
COPYWRITING
Learn more about me and my approach. Or view my portfolio for inspiration.
Macey has a natural ability to design in a way that the target audience is both visually drawn to take the intended action while walking away with key pieces of information that increase brand awareness.
M. Arnold
CEO
Let’s tell your story together.
Approach
I approach life with curiosity, so it’s no surprise that’s how I tackle challenges. Aware of but not daunted by boxes, I guide clients through real and perceived obstacles, ensuring that together we ask the right questions for the best solutions that are creative, targeted, measurable, and effective.
CREATIVE
Unique brand campaigns, persuasive end-to-end customer/attendee journeys, immersive multi-channel events, and human-centered experiences that surprise and delight.
TARGETED
Research-based creative and event strategies, communication plans, journey maps, personae profiles, copywriting, and presentations that strengthen brand loyalty and drive business.
MEASURABLE
Winning pitches, proposals, and creative briefs with clear goals and milestones, scalable budgets, and measurable KPIs.
EFFECTIVE
Strategy, design, and production for video and photo shoots, live shows, corporate conferences, and intimate gatherings in a variety of industries within budget and on time.
Check out my portfolio and list of services to see how we can partner on your next project.
Macey knows how to ask the right questions and has a unique ability to form a vision that always surpasses expectations. Even better, she has an unmatched level of attention to detail, and is extremely organized to make things happen.
K. Widener
Talent Brand Lead
Let’s get curious together.
Let’s chat.
Have a burning question? Want to work together? Drop me a line and let’s get to it!
Macey Ley 
You must be logged in to post a comment.