BACKGROUND
A startup company wanted to launch their first emotional support activity set in time for the 2020 holiday buying season.
TIMELINE: 2 months
CHALLENGE
Since this was the company’s first product, they needed full-service creative, production, and marketing strategy to ensure their product launched on time and made a splash online during an unusual holiday shopping season. The product also did not fit neatly into known categories as it is neither a game nor a self-help methodology, so it required in-depth testing, clear description, and simple instructions.
BUSINESS GOALS
- Build a market-ready product that appealed to holiday shoppers
- Maintain a tight budget to keep the price point under a specific threshold
- Product awareness that would take them into the following year
SOLUTION
An uplifting and edifying brand identity carried through product development, packaging, and marketing.
- focus group management
- product design
- packaging design
- branding & logo design
- website design
- copywriting
- social media outreach
- content management
- marketing strategy
- supply chain and vendor management
SUCCESS METRICS
- pick-up by local specialty retailers
- engaged and excited customers
- pre-orders of 10% of total predicted holiday sales
ROLE: Creative director, designer, marketing strategist, operations manager
Macey Ley 