Tech TRADE Conference | Event Brand Update

BACKGROUND: Previous global conferences were uninspiring and didn’t reflect the innovation of the business, so stakeholders wanted to update their event brand and provide an otherworldly and memorable experience.

TIMELINE: 6 weeks development, 5 hours onsite installation

CHALLENGE: Staff were required to attend, but rather than network and learn about new products and services, they were often disengaged or working throughout the event.

BUSINESS GOALS: Increase attendance and engagement.

IMPACT: Registration increased to 98% and session attendance averaged 95%.

ROLE: Creative director, account manager

Logo animation

The graphics and visuals were awesome, and I received a ton of compliments on the simplistic, yet incredibly real look of the icon. You and your team did a great job, and I really appreciate all you hard work and efforts on our behalf!

Brittany C.