BACKGROUND: A global fintech company wanted to share content in an unexpected way that was highly memorable. The experience needed to highlight major trends and concerns about the workplace of the future and make the topics accessible and relatable.
TIMELINE: 10 weeks
BUSINESS GOALS: To make content sticky, increase traffic to content areas during the event, encourage conversation with subject matter experts onsite, and increase qualified leads for additional services.
SOLUTION: A deconstructed expo that became a neighborhood with anchor venues like a museum, university, park, and cinema. Complete with red carpet, luxurious drapery, and a box office, attendees at the cinema could watch movie trailers related to major themes on the big screen, take a quiz at the concession stand to test their knowledge and receive personalized recommendations for movie posters related to their biggest benefits concerns. Posters transformed loads of daunting information into relatable movies with evocative titles, key takeaways, reviews, themed credits, and a QR code for additional information. And no cinema is complete without concessions, so we included elevated snacks like caramel corn and full-sized candy bars.
IMPACT: Increased leads by 35%, reduced venue costs by 20%, fostered networking and co-working experiences, drew major attendance at their learning sessions, and increased satisfaction rates by 23% from prior year.
ROLE: Creative director
Macey Ley 