Building Expertise Event Website

BACKGROUND
Learning Sciences International (LSI) needed to quickly transform its annual flagship educators conference from in-person to virtual due to the COVID-19 pandemic-induced stay-at-home orders. A crucial part of the attendee experience was a dynamic event website for the live conference as well as the on-demand content available after the event.

TIMELINE: 3 weeks

CHALLENGE
LSI needed a flexible event website for the three-day live conference and 30 days of on-demand content for 1800 attendees. The build and testing time was extremely truncated, and the content was a massive project with many variables and unknowns. In addition, the platform technology provider was severely understaffed, compromising the short timeline and integrity of the content, resulting in more revisions than typical site builds of this nature.

BUSINESS GOALS

Increase brand awareness
Position LSI speakers as subject matter experts
Generate qualified leads for new and existing products
Capture impulse bookstore sales that would normally occur during the in-person event

SOLUTION
Attractive, branded, responsive event website with intuitive, simple navigation and easy access to content including:

39 sessions with descriptions, resources, presenter bios, session evaluations, and discussion boards
Breaks with added-value content, showcasing LSI’s newest product in action
Network lounge discussion boards that encouraged collaboration and thoughtful exchange among attendees and LSI subject matter experts
Robust exhibit hall with virtual booths that supported exhibitors and made it easy for attendees to glean information, ask questions, and set up appointments for demos
Strategic bookstore ad placement and several direct links to the LSI online bookstore
On-demand videos of live and pre-recorded sessions
Live tech support

SUCCESS METRICS