BACKGROUND: A regional industry publication’s readership and advertising revenue were down, and its website was outdated and confusing. Updating content was difficult and primarily a manual process. The magazine wanted to compete online more effectively and determined they needed to overhaul their website.
TIMELINE: 8 weeks development
BUSINESS GOAL: Increase media buys and online subscriptions while decreasing the time staff spends updating content.
SOLUTION: Practical and easy-to-navigate design supported with a robust content management system tied to analytics that provided the necessary data for marketing and sales teams to grow the business.
SUCCESS METRIC: Lift in advertising revenue and subscriptions as well as casual readership.
ROLE: Art director
Macey Ley 